online workshops / webinars

 
 
 

how to legitimize your business: part i - Employer Identification numbers (eins)

We will walk through the the entire of process of obtaining your Employer Identification Number - from defining what an EIN is and ways to use it, to completing the EIN application. Released in 2022, this workshop will teach entrepreneurs how an EIN can be used to start, manage and grow their business.

 
 

 
 

how to legitimize your business: part ii - protect your Assets: register your business (DBAs, LLCs & INCs)

If you’re running a business, then you will need to protect your personal assets in the event your business is sued or incurs a debt. Asset protection planning is an important first part in legitimizing your business. We will educate you on the different types of business structures as well as walk you through how to register your business so that you can protect yourself, register your business name and limit liability exposure.

 
 

 
 

how to legitimize your business: part iii - pay yourself and others

As a business owner, you may generate revenue and hire others to complete work for you. As a result, you will need to pay yourself and others. You will also need to file taxes on the income you earn as well as the wages you pay out. This workshop will teach you the different types of worker classifications and the payroll requirements for each, as well as showing you when, where and how to calculate and pay tax obligations.

 
 

 

how to legitimize your business: part iv - find your target audience

Finding your target audience or “perfect customer” is essential as a new entrepreneur as you have limited resources to spend on marketing, branding and promotion. This workshop will teach you how to conduct market research to identify and segment your ideal market and develop a buyer persona so that you can create an effective and unique marketing message as well as use your marketing dollars more efficiently.